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🇬🇧 Accountants for Content Influencers

Accounting built for
content creators

You focus on growing your audience. We'll handle every tax return, VAT submission, and company filing — so you keep more of every pound you earn.

Get in Touch → Our Packages
We work with creators on
▶
YouTube
♪
TikTok
◎
Instagram
◈
Twitch
in
LinkedIn
𝕏
X/Twitter
◉
Substack
£0
HMRC Penalties
98%
Client retention rate
£2.4m
Tax saved for clients
24h
Max response time
Why Viewcount

Accountants who actually
understand the creator economy

Most accountants don't understand brand deals, AdSense, Patreon, and multi-currency income. We do — because this is all we do.

💰

Pay Less Tax, Legally

We find every allowable expense specific to content creators — from equipment and software to home office and editing tools — to minimise your tax bill.

📊

Multi-Platform Income

Brand deals, AdSense, Patreon, Merch, Sponsorships, affiliate commissions — we handle it all regardless of how many income streams you have.

📱

Unlimited Access

Your dedicated accountant is always available. No waiting weeks for a reply. WhatsApp, email, or phone — we're here when you need us.

🌍

International Income

Earning from US brands, EU subscribers, or global affiliate schemes? We navigate international tax treaties so you're never double-taxed.

🏢

Company Formation

Wondering whether to operate as a sole trader or limited company? We'll advise on the most tax-efficient structure for your situation.

⚡

Fixed Monthly Fee

No surprise bills. One simple monthly fee covers all your accounting, tax returns, and ongoing advice — so you can budget with confidence.

Who We Help

Built for every type
of creator

▶

YouTubers

AdSense, memberships & brand deals
♪

TikTok Creators

Creator Fund, gifting & sponsorships
◈

Streamers

Twitch subs, donations & partnerships
◎

Instagrammers

Collaborations, affiliates & paid posts
🎙

Podcasters

Sponsorships, Patreon & ad revenue
◉

Writers & Bloggers

Substack, affiliate links & consulting
✦

Beauty Influencers

PR gifting, brand ambassadors & UGC
⚡

Fitness Creators

Online coaching, courses & affiliates
The Process

Up and running in 3 simple steps

We make switching easy. Most clients are fully onboarded within 48 hours.

1

Free Discovery Call

Book a no-obligation call with one of our creator specialists. We'll review your current setup, income streams, and where you can save tax.

2

We Handle the Switch

We take care of everything — contacting your old accountant, gathering your records, and setting up your accounting software. Zero hassle for you.

3

Grow With Confidence

Focus on your content while we handle all filings, deadlines, VAT returns, and ongoing tax advice. We grow alongside you.

Get in Touch →
Client Stories

Trusted by creators
across the UK

★★★★★

"Viewcount sorted out 3 years of messy accounts in weeks. They found expenses I never knew I could claim and saved me a serious amount. Genuinely game-changing."

JM
James M.
YouTuber
★★★★★

"As a TikTok creator with multiple brand deals every month, my finances were a nightmare. Viewcount gave me complete peace of mind. My accountant replies same day, always."

SR
Sophie R.
TikTok Creator
★★★★★

"I was terrified of HMRC and never understood my tax. Viewcount broke everything down simply and now I actually understand my finances. Best investment I've made."

DK
Dan K.
Twitch Streamer
Our Packages

A package built for
every stage of your journey

Whether you're just starting out or managing a multi-platform empire, we have a package that fits. Get in touch and we'll recommend the right one for you.

✦
Essentials
You're building momentum. Your content is gaining traction and your income is growing — let's make sure you're set up correctly from day one.
  • ✓
    Self Assessment tax return
  • ✓
    Sole trader accounts
  • ✓
    Creator expense claims
  • ✓
    Cloud accounting software included
  • ✓
    Dedicated accountant
  • ✓
    Unlimited email support
  • ✓
    HMRC correspondence handled
Get in Touch
Most Popular
⚡
Creator
You've got a following, multiple income streams, and real money coming in. It's time for a structure that protects your earnings and minimises your tax.
  • ✓
    Everything in Essentials, plus:
  • ✓
    Limited company accounts
  • ✓
    Corporation tax return
  • ✓
    VAT registration & quarterly returns
  • ✓
    Director salary & dividend planning
  • ✓
    Quarterly strategy calls
  • ✓
    WhatsApp & phone support
Get in Touch
◆
Enterprise
You're at the top. Your brand is a business — with a team, complex revenue, and global reach. We become your full finance function.
  • ✓
    Everything in Creator, plus:
  • ✓
    Full finance function management
  • ✓
    Multi-entity & group structures
  • ✓
    Full payroll (employees & freelancers)
  • ✓
    International tax structuring
  • ✓
    IP & royalty income planning
  • ✓
    Monthly management accounts
  • ✓
    Same-day priority response
Get in Touch

Not sure which package suits you? Get in touch and we'll recommend the right one for you.

Ready to keep more of what you earn?

Get in touch with a creator specialist today.

Get in Touch →
What We Do

Comprehensive accounting
for content creators

Every service you need, all under one roof — with experts who speak your language.

📝

Self Assessment Tax Returns

We prepare and submit your annual Self Assessment tax return to HMRC — making sure every allowable expense is captured, every income source correctly reported, and every deadline met. Never pay a late filing penalty again.

  • All income sources (AdSense, brand deals, Patreon, merch)
  • Creator-specific expense claims
  • HMRC correspondence handled for you
  • Tax planning for next year
🏢

Limited Company Formation & Accounts

Operating through a limited company can significantly reduce your tax bill. We'll advise whether it's right for you, handle the company formation, and prepare all statutory accounts and corporation tax returns.

  • Company incorporation at Companies House
  • Annual accounts preparation & filing
  • Corporation tax return (CT600)
  • Director salary & dividend planning
🔢

VAT Registration & Returns

Once your income exceeds the VAT threshold (currently £90,000), you're legally required to register. We monitor your turnover, advise when to register, and handle all quarterly VAT returns — including complex digital service rules for international income.

  • VAT threshold monitoring
  • Registration & deregistration
  • Making Tax Digital (MTD) compliance
  • International VAT on digital services (MOSS)
📚

Bookkeeping & Cloud Accounting

We set you up with cloud accounting software (FreeAgent or Xero) and handle all your day-to-day bookkeeping. Track your income and expenses in real time, always know where you stand, and eliminate the end-of-year panic.

  • FreeAgent or Xero setup & management
  • Monthly bank reconciliation
  • Expense categorisation
  • Real-time financial dashboards
👥

Payroll & PAYE

If you have employees, editors, or pay yourself a salary through your limited company, we manage all payroll obligations — including RTI submissions, pension auto-enrolment, and payslips.

  • Monthly payroll processing
  • Real Time Information (RTI) submissions
  • P60 and P11D preparation
  • Auto-enrolment pension compliance
🌍

International Tax Advice

Earning from US brands? European subscribers? Multi-currency income can be complex — especially with withholding taxes, tax treaties, and foreign income reporting. We navigate it all.

  • Foreign income reporting
  • US withholding tax (W-8BEN assistance)
  • Double taxation treaty advice
  • Overseas brand deal structuring

Not sure which services you need?

Get in touch and we'll map out exactly what's right for your situation.

Get in Touch →
Specialist Support

Your niche matters.
We know it inside out.

Whether you're a solo streamer or a multi-platform brand, we have specialist knowledge of your income streams, tax obligations, and claimable expenses. Select your creator type below.

📹

YouTubers

AdSense, Super Chats & brand deals

 🎵

TikTok Creators

Creator Fund, gifting & TikTok Shop

 🎮

Streamers & Gamers

Twitch subs, donations & sponsorships

 📸

Instagram Influencers

Paid posts, affiliates & brand deals

 🎙️

Podcasters

Sponsorships, Patreon & ad revenue

 ✍️

Bloggers & Writers

Substack, affiliates & sponsored posts

 💄

Beauty Influencers

PR gifting, UGC & brand collabs

 🏋️

Fitness Creators

Coaching, courses & supplement affiliates

Don't see your niche? We've got you.

We work with every type of content creator. Get in touch and tell us about your specific setup.

Get in Touch →
Accountants for YouTubers

Specialist accountants
for UK YouTubers

From AdSense to Super Chats, brand deals to merchandise — we understand every revenue stream on YouTube and make sure you keep more of every pound you earn.

Get in Touch → ← All Creator Types

Do you need an accountant as a YouTuber?

If you're earning money from YouTube — whether through the YouTube Partner Programme, brand deals, merchandise, or channel memberships — you have a legal obligation to report that income to HMRC and pay the relevant tax. Many creators don't realise this until a significant bill arrives.

As a specialist accountant for YouTubers, Viewcount handles every aspect of your finances — from registering you with HMRC as self-employed, to submitting your annual Self Assessment tax return, to advising on the most tax-efficient structure for your growing channel.

We work with creators at every stage: from channels just crossing the £1,000/month milestone, all the way to established YouTubers with seven-figure ad revenues and full production teams.

How YouTubers are taxed in the UK

All YouTube income — AdSense payments, Super Chats, Super Thanks, channel memberships, and YouTube Shopping commissions — is taxable income in the UK. If your total income from all sources exceeds £1,000 in a tax year, you must file a Self Assessment tax return.

AdSense payments from Google are paid by Google Ireland. This means there can be withholding tax implications if you're also earning from US-based sponsorships. Our team navigates these international tax rules so you're never double-taxed.

Once your total income exceeds £90,000 per year, you are legally required to register for VAT. We monitor your thresholds and advise you well in advance so there are no nasty surprises.

What expenses can YouTubers claim?

Reducing your taxable profit through legitimate expense claims is one of the most effective ways to lower your tax bill. As dedicated accountants for YouTubers, we know exactly what HMRC allows.

🎬 Production Equipment

Cameras, lenses, tripods, gimbals, microphones, lighting rigs, green screens

💻 Software & Subscriptions

Adobe Premiere, Final Cut Pro, DaVinci Resolve, Canva, TubeBuddy, VidIQ

🏠 Home Office

A proportion of rent, utilities and broadband where you work from home

✈️ Travel & Location

Travel to filming locations, studio hire, location fees for content creation

🎨 Design & Branding

Thumbnail designers, logo creation, intro/outro animations, channel artwork

👥 Contractors

Video editors, scriptwriters, social media managers, virtual assistants

FAQs for YouTubers

Yes. AdSense income is taxable in the UK as self-employment income. If your total income from all sources exceeds £1,000 in a tax year, you must register for Self Assessment and report it to HMRC. We handle this process completely on your behalf.
US brands sometimes withhold 30% tax before paying UK creators. The UK-US double taxation treaty can reduce this to 0% in many cases. We help you complete the necessary W-8BEN forms and reclaim any over-withheld tax.
It depends on your income level. Generally, when your YouTube profits exceed approximately £30,000–£40,000 per year, incorporating as a limited company can provide meaningful tax savings through a combination of salary and dividends. We'll run the numbers for your specific situation.
It depends on the arrangement. Gifts received with no obligation to create content are generally not taxable. However, products given in exchange for a review or sponsored video are considered a benefit in kind and must be declared as income at their market value.
Get in Touch

Speak directly with a YouTuber specialist. No obligation, no jargon.

Get in Touch →

Ready to stop overpaying tax on your YouTube income?

Get in touch with one of our YouTube specialist accountants today.

Get in Touch →
Accountants for TikTok Creators

Specialist accountants
for UK TikTok creators

TikTok Creator Fund, LIVE gifts, brand deals, TikTok Shop — your income streams are complex. We track every penny and make sure your tax affairs are completely sorted.

Get in Touch →← All Creator Types

Tax for TikTok creators: what you need to know

TikTok is one of the fastest-growing income platforms in the UK. Whether you're earning through the TikTok Creator Rewards Programme, selling via TikTok Shop, or landing six-figure brand deals, all of that income must be declared to HMRC.

Many TikTok creators are surprised to learn that even LIVE gifting income is taxable. Virtual gifts sent during live streams are converted to "diamonds" and paid out as real money — and HMRC treats this as income. We make sure every income stream is correctly reported.

As dedicated accountants for TikTok influencers, we understand the unique financial landscape of the platform — from multi-currency brand payments to the tax treatment of gifted products and TikTok Shop commission structures.

TikTok income streams we handle

💰 Creator Rewards Programme

RPM payments from TikTok's monetisation programme

🎁 LIVE Gifts & Diamonds

Virtual gifts converted to cash during livestreams

🤝 Brand Partnerships

TikTok Creator Marketplace deals and direct brand deals

🛒 TikTok Shop

Affiliate commissions and own-brand product sales

📦 Series & Subscriptions

TikTok Series paid content and subscriber income

🎨 UGC Income

User Generated Content commissions paid by brands

Expenses TikTok creators can claim

📱 Equipment & Tech

Smartphones, ring lights, tripods, stabilisers, microphones, LED panels

🎭 Props & Costumes

Clothing, accessories and props purchased specifically for content

🎵 Music & Licensing

Licensed music, sound effects, editing apps like CapCut Pro

📦 Product & Merch Costs

Cost of goods sold through TikTok Shop, packaging and fulfilment

FAQs for TikTok creators

Yes. All payments from TikTok's Creator Rewards Programme are taxable as self-employment income in the UK. You must declare this on your Self Assessment tax return. We handle this for you.
Yes. When TikTok converts your diamonds to cash and pays it to you, that is taxable income. HMRC considers it income from self-employment, not a personal gift from fans.
You should keep records of all income received (TikTok payouts, brand deal invoices, TikTok Shop earnings), all business expenses with receipts, and any contracts with brands. We set you up with cloud accounting software to make this effortless.
Get in Touch

Speak directly with a TikTok specialist. No obligation.

Get in Touch →

Get your TikTok finances completely under control

Talk to an accountant who actually understands TikTok. Get in touch today.

Get in Touch →
Accountants for Streamers & Gamers

Specialist accountants for
UK streamers & gamers

Twitch subscriptions, Bits, donations, sponsorships, YouTube Gaming — streaming income is multi-platform and complex. We make your tax simple so you can focus on the game.

Get in Touch →← All Creator Types

How streaming income is taxed in the UK

If you're earning money through live streaming — on Twitch, YouTube Gaming, Kick, or any other platform — you are legally required to declare that income to HMRC. This applies even if you're streaming as a side hustle alongside a full-time job.

Streaming income is treated as self-employment income for tax purposes. You'll need to complete a Self Assessment tax return each year, declaring income from subscriptions, Bits, donations, and sponsorship deals.

A common area of confusion is donations. Donations received via Streamlabs, StreamElements, or PayPal are taxable income in the UK — not personal gifts. We ensure these are correctly reported.

Streaming income streams we manage

💜 Twitch Subscriptions

Tier 1/2/3 sub revenue and Prime Gaming subs

💎 Bits & Cheers

Twitch Bits used to cheer in your channel

💸 Donations

Streamlabs, StreamElements, PayPal tips

🎯 Sponsorships

Brand deals, sponsored segments, affiliate partnerships

▶️ YouTube Gaming

Ad revenue, memberships and Super Chats

🛍️ Merch Sales

Channel merchandise, clip licensing fees

What can streamers claim as expenses?

🖥️ PC & Console Setup

Gaming PC, GPU upgrades, monitors, capture cards, consoles

🎧 Audio & Video

Microphones, headsets, webcams, cameras, green screens

🎮 Games & Software

Games purchased for content, OBS, StreamDeck software

💡 Studio & Lighting

LED panels, desk setup, soundproofing, studio chair

FAQs for streamers

Yes. Twitch subscription revenue (after Twitch's cut) is taxable income in the UK. All payouts from Twitch must be declared on your Self Assessment tax return, regardless of whether they're paid in USD or GBP.
Yes. Despite being called "donations," money sent to streamers via Streamlabs, PayPal, or tip platforms is considered taxable income by HMRC. It's income for a service (entertainment) and must be declared.
Yes, to the extent it's used for business. If your PC is primarily used for streaming content, a significant percentage is claimable. We calculate this correctly based on your usage pattern.
Get in Touch

Speak directly with a streaming specialist.

Get in Touch →

Level up your finances — talk to a streaming accountant

Speak to a specialist who understands your income streams.

Get in Touch →
Accountants for Instagram Influencers

Specialist accountants for
UK Instagram influencers

Paid partnerships, gifted products, affiliate commissions, brand ambassador retainers — Instagram income is diverse. We make sure it's all correctly reported and you're paying the minimum tax legally possible.

Get in Touch →← All Creator Types

Tax for Instagram influencers — what HMRC expects

If you're earning money through Instagram — through paid posts, Stories sponsorships, Reels bonuses, affiliate links or brand ambassador agreements — HMRC expects you to declare all of it on a Self Assessment tax return.

One of the most commonly misunderstood areas for Instagram influencers is gifted products. If a brand sends you products with the expectation that you'll post about them, that product has a taxable value. We help you understand exactly when gifted items become a taxable benefit.

Whether you're a micro-influencer with 10,000 followers earning your first brand deal, or an established name with multiple partnerships per month, we have the expertise to manage your finances efficiently.

Instagram income streams we manage

📸 Paid Posts & Stories

Fees for sponsored feed posts, Stories, Reels and carousel posts

🔗 Affiliate Commissions

LTK, ShopMy, Amazon Associates and direct affiliate links

🤝 Ambassador Retainers

Monthly brand ambassador fees and long-term partnerships

🎁 Gifted Products

PR gifts received in exchange for posts or reviews

🎨 UGC Fees

User Generated Content fees paid by brands for content rights

🛍️ Instagram Shopping

Own product sales through Instagram Shop

FAQs for Instagram influencers

It depends on the arrangement. If a brand sends products with a clear expectation of a post in return, HMRC considers the retail value of those products as taxable income. Pure unsolicited gifts with no obligations are generally not taxable. We help you document everything correctly.
You should issue a proper invoice showing your name, the brand's details, a description of services, the amount and the date. If VAT registered, your VAT number must appear. We set you up with invoicing software and ensure your invoices are HMRC-compliant.
Yes — to the extent it's used for business. If you use your phone primarily for content creation, photography and client communications, a significant proportion (typically 50–80%) is claimable. We calculate the correct split based on your actual usage.
Get in Touch

Speak directly with an influencer specialist.

Get in Touch →

Get your Instagram income sorted — properly

Speak to a specialist who understands influencer income inside out.

Get in Touch →
Accountants for Podcasters

Specialist accountants
for UK podcasters

Sponsorship reads, Patreon, dynamic ad insertion, Spotify deals — podcasting has never been more lucrative. We make sure your finances are as well-structured as your show.

Get in Touch →← All Creator Types

How podcasters are taxed in the UK

Podcast income has grown enormously. Sponsorship fees, listener donations via Patreon or Buy Me a Coffee, Spotify exclusive deals and live event ticket sales are all taxable income in the UK and must be declared to HMRC.

As specialist accountants for podcasters, we understand the unique revenue model of audio content — from one-off sponsorship placements to dynamic ad insertion networks like Acast, Spotify Audience Network and Audioboom. Every income stream is correctly categorised and every legitimate expense claimed.

Podcast income streams we manage

🎙️ Sponsorship Reads

Pre-roll, mid-roll and post-roll advertising deals

🎁 Patreon & Memberships

Listener support via Patreon, Substack, Buy Me a Coffee

🔊 Dynamic Ad Networks

Acast, Spotify, Audioboom programmatic ad revenue

🎟️ Live Events

Ticket sales, meet-and-greets and live recording events

📚 Courses & Products

Digital downloads, online courses and merchandise

🤝 Exclusive Deals

Spotify exclusive, Apple Podcasts subscription deals

What can podcasters claim as expenses?

🎤 Recording Equipment

Microphones, audio interfaces, headphones, pop filters

🔇 Studio & Acoustics

Soundproofing, acoustic panels, recording space hire

☁️ Hosting & Software

Buzzsprout, Captivate, Transistor, Audacity, Adobe Audition

✈️ Guest Travel

Travel to in-person recordings, hotel costs for live events

FAQs for podcasters

Yes. Patreon income is taxable self-employment income in the UK. Whether received monthly from subscribers or as one-off support payments, it must be declared on your Self Assessment tax return.
Once your total income exceeds £90,000 per year, you must register for VAT and charge it on your services to UK-based clients. We monitor your threshold and advise you in advance.
Yes. If you record from a dedicated room at home, a proportion of your rent/mortgage interest, utilities and broadband can be claimed as a home office expense. We calculate this correctly to maximise your claim.
Get in Touch

Speak directly with a podcast specialist.

Get in Touch →

Focus on the mic — we'll handle the money

Specialist podcast accountants ready to take your finances off your plate.

Get in Touch →
Accountants for Bloggers & Writers

Specialist accountants for
UK bloggers & newsletter writers

Substack, Ghost, affiliate marketing, sponsored posts and digital products — written content monetises in dozens of ways. We make sure every income stream is covered.

Get in Touch →← All Creator Types

Tax for bloggers and newsletter creators

The written creator economy has exploded — from independent bloggers earning through affiliate marketing and display advertising, to newsletter writers on Substack and Ghost generating significant subscription revenue. All of this income is taxable in the UK.

Whether your income comes from affiliate commissions, sponsored blog posts, digital product sales, freelance writing contracts, or reader subscriptions, Viewcount's specialist accountants ensure you're fully compliant and paying the minimum tax the law allows.

Income streams for bloggers & writers we manage

📰 Newsletter Subscriptions

Substack, Ghost, Beehiiv and paid subscriber revenue

🔗 Affiliate Marketing

Amazon Associates, AWIN, CJ, ShareASale commissions

📝 Sponsored Content

Paid blog posts, newsletter sponsorship slots

📦 Digital Products

eBooks, templates, courses, Notion dashboards

💼 Freelance Writing

Paid articles for media outlets, ghostwriting contracts

📊 Display Advertising

Mediavine, Raptive (AdThrive), Google AdSense

FAQs for bloggers & writers

Yes. All Substack subscription revenue is taxable income in the UK, treated as self-employment income. Substack deducts Stripe fees before paying you — we account for this correctly so you don't overpay tax.
Yes. Affiliate commissions are taxable income. Whether it's Amazon Associates, AWIN, a fashion affiliate network or a SaaS referral programme, all commissions must be declared. We track and report all your affiliate networks correctly.
Claimable expenses include: website hosting and domain costs, email marketing software (ConvertKit, Mailchimp), writing tools (Grammarly, Hemingway), research subscriptions, a proportion of home office costs, and professional development courses.
Get in Touch

Speak directly with a blogger specialist.

Get in Touch →

Your words earn money — let us protect it

Specialist accountants for bloggers, newsletter writers and content creators.

Get in Touch →
Accountants for Beauty Influencers

Specialist accountants for
UK beauty influencers

From PR gifting and brand collaborations to UGC fees and affiliate codes — beauty influencer income is complex. We understand every revenue stream and every tax implication.

Get in Touch →← All Creator Types

Beauty influencer finances — the tax realities

UK beauty influencers routinely earn through a mix of paid brand collaborations, affiliate commissions from networks like Rakuten and LTK, UGC creation fees, product launches and ambassador retainers. All of this is taxable.

One particularly important area for beauty influencers is PR gifting. HMRC has clear rules about when gifted beauty products become taxable. If you receive products in exchange for a post, review or story, those products have a taxable value. We help you navigate this correctly.

We work with beauty and lifestyle influencers at every level — from growing micro-influencers to established names with multiple brand retainers, product lines, and global followings.

Beauty influencer expenses you can claim

💄 Products for Content

Makeup, skincare and haircare purchased for reviews and tutorials

📸 Photography & Studio

Camera equipment, ring lights, studio hire, backdrops

👗 Styling & Wardrobe

Clothing and accessories purchased specifically for content shoots

✈️ Events & Travel

Travel to brand events, product launches, press days

🛠️ Editing & Apps

Lightroom, VSCO, video editing apps, scheduling tools

💼 Agent Fees

Management and talent agency commissions

FAQs for beauty influencers

If the products are sent with an expectation of a post or review in return, HMRC considers their market value as taxable income. Pure unsolicited gifts with no obligations are generally not taxable. We help you document your PR arrangements correctly.
Yes — makeup and beauty products purchased specifically for content creation are claimable as business expenses. The key is that they must be primarily for content, not personal use. We help you keep proper records and advise on how to document this correctly for HMRC.
Yes. Agent and management fees are a legitimate business expense. If your agent takes a percentage of your brand deal income, that commission is fully deductible against your taxable income.
Get in Touch

Speak directly with a beauty influencer specialist.

Get in Touch →

Your brand is beautiful — your finances should be too

Specialist accountants for beauty and lifestyle influencers across the UK.

Get in Touch →
Accountants for Fitness Creators

Specialist accountants for
UK fitness & wellness creators

Online coaching, supplement affiliates, app subscriptions, courses and brand partnerships — fitness creator income is diverse. We manage every income stream and every claimable expense.

Get in Touch →← All Creator Types

Tax for fitness and wellness content creators

Fitness creators have some of the most varied income structures in the creator economy. A typical fitness influencer might simultaneously earn from YouTube ad revenue, a Patreon for premium workouts, an online coaching platform, supplement affiliate partnerships, and direct brand sponsorships.

As specialist accountants for fitness creators, we understand this complexity. We ensure all income streams are correctly reported, all legitimate expenses are maximised, and your business structure is as tax-efficient as possible.

Fitness creator income we manage

🏋️ Online Coaching

1-to-1 and group coaching via TrueCoach, My PT Hub, Plyio

💊 Supplement Affiliates

MyProtein, Bulk, Gymshark affiliate codes and commissions

📱 App Subscriptions

Fitness apps, training programmes, subscriber workout plans

📚 Courses & Plans

Nutrition guides, training plans, ebooks and online courses

🤝 Brand Sponsorships

Sportswear brands, fitness equipment and wellness brands

📹 Platform Revenue

YouTube AdSense, Patreon, TikTok Creator Fund

Expenses fitness creators can claim

🏃 Gym Membership

Gym fees where used for filming content and client sessions

💪 Equipment

Dumbbells, barbells, resistance bands, yoga mats for content

🧪 Supplements

Protein powders and supplements used and reviewed in content

🎓 Certifications

Personal training, nutrition coaching, CPD qualifications

FAQs for fitness creators

You can claim a proportion of your gym membership if it is genuinely used for business purposes — for example, filming content, training clients, or maintaining the physical standard required for your brand. We calculate the correct split.
Yes. All income from online coaching — whether 1-to-1 sessions, group programmes, or subscription-based training plans — is taxable self-employment income. We ensure this is correctly reported alongside your other creator income streams.
Once your total income exceeds £90,000 per year, VAT registration is compulsory. Some fitness coaching services may qualify for VAT exemption depending on your qualifications — we advise on this as part of your onboarding.
Get in Touch

Speak directly with a fitness creator specialist.

Get in Touch →

Train hard, earn smart — let us handle the tax

Specialist accountants for fitness creators and wellness influencers across the UK.

Get in Touch →
Our Story

We built the accounting firm
we wish had existed

When the creator economy took off, traditional accountants simply didn't keep up. We saw creators overpaying tax, missing deductions, and getting generic advice. So we built Viewcount.

Who We Are

Accountants who live and breathe the creator economy

Viewcount was founded by a team of qualified chartered accountants who recognised a glaring gap in the market: the creator economy was exploding, but accounting firms were still treating influencers and creators like ordinary sole traders or small businesses.

The reality is that creator finances are unique — multiple income platforms, international revenue, gifted goods, fluctuating monthly earnings, brand deals, and a blurred line between personal and business spending. Generic advice simply doesn't cut it.

Today, we manage the finances of over 500 creators across the UK — from bedroom YouTubers to multi-platform brands with millions of followers and seven-figure revenues.

🎯 Creator-Focused

100% of our clients are content creators. We speak your language and know your platforms.

⚡ Fast & Responsive

24-hour maximum response time. Your dedicated accountant is always reachable.

🔒 Fully Qualified

All our accountants are ACA or ACCA qualified. Regulated, professional, trusted.

✦ Growing With You

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Our Credentials

Professional, regulated,
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All principals are members of the Association of Chartered Certified Accountants — one of the world's most respected accountancy bodies.

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HMRC Registered Agent

We're an authorised HMRC tax agent, enabling us to deal directly with HMRC on your behalf.

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ICO Registered

We're registered with the Information Commissioner's Office and fully GDPR compliant.

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Every single client we work with is a content creator. No SMEs, no freelancers, no mixed books — just creators, every day.

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Creator Tax Knowledge Hub

The UK's best resource for
content creator tax advice

Plain English guides, tax tips, and industry insights written specifically for content creators and influencers.

💰
Tax Advice

10 Tax-Deductible Expenses Every UK Creator Must Claim

From camera equipment to editing software, here are the expenses most creators miss — and how to claim them correctly.

May 2025 · 6 min read
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Business Structure

Sole Trader vs Limited Company: Which is Right for Your Channel?

At what income level does it make sense to incorporate? We break down the exact numbers and tax savings.

April 2025 · 8 min read
🌍
International Income

US Brand Deals: How to Handle Withholding Tax as a UK Creator

American brands often withhold 30% tax. Here's how the US-UK tax treaty can reduce this — and what forms to complete.

March 2025 · 7 min read
📊
VAT

When Do Content Creators Need to Register for VAT?

The £90,000 VAT threshold catches many creators off guard. Here's what you need to know — and why you might want to register early.

February 2025 · 5 min read
🎁
Brand Deals

Are Gifted Products Taxable? The Complete Guide for UK Influencers

HMRC's stance on PR gifting is often misunderstood. We explain exactly when gifted products become a taxable benefit.

January 2025 · 6 min read
📱
Platforms

TikTok Creator Fund vs Brand Deals: The Tax Difference Explained

TikTok's Creator Fund income is treated differently to brand deal income for tax purposes. Here's what that means for your return.

December 2024 · 4 min read
📧

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"Best decision I ever made for my channel."

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Tax Advice

10 Tax-Deductible Expenses Every UK Creator Must Claim

From camera equipment to editing software, here are the expenses most creators miss — and how to claim them correctly to reduce your tax bill.

📅 May 2025⏱ 6 min read✍️ Viewcount Accounting

Key takeaway: Most UK content creators overpay tax simply because they don't claim all the expenses they're entitled to. HMRC allows you to deduct any expense that is "wholly and exclusively" for the purpose of your business.

Why expense claims matter

If you earn £40,000 from your content and claim £10,000 in legitimate expenses, you only pay tax on £30,000. At the basic rate, that's a saving of £2,000 in tax — money that stays in your pocket and funds your next camera upgrade or studio equipment.

The key rule HMRC applies is the "wholly and exclusively" test — the expense must be incurred entirely for the purpose of your business. Here are the 10 most valuable and commonly missed expenses for UK creators.

The 10 expenses you must be claiming

1. 🎬 Camera equipment & production gear

Cameras, lenses, tripods, gimbals, lighting rigs, microphones, green screens and any other physical equipment used to create content. If the item is used primarily for content creation, it is claimable. Large purchases (over £1,000) may need to be treated as capital expenditure through the Annual Investment Allowance.

2. 💻 Software subscriptions

Adobe Creative Suite, Final Cut Pro, DaVinci Resolve, Canva Pro, TubeBuddy, VidIQ, CapCut Pro, Lightroom — all of these are legitimate business expenses if used for your content. Monthly subscription costs add up to significant savings over a tax year.

3. 🏠 Home office costs

If you work from home, you can claim a proportion of your rent or mortgage interest, council tax, utilities (gas, electricity, broadband) and home insurance. The proportion is calculated based on the number of rooms used for work and the time spent working. HMRC also allows a flat-rate simplified expense of £26/month for those working over 101 hours per month from home.

4. 📱 Phone & internet

The business-use proportion of your mobile phone contract and home broadband is claimable. If your phone is used 70% for business (filming, social media management, client calls), you can claim 70% of the cost. Keep records to support the split you claim.

5. ✈️ Travel & transport

Travel to filming locations, brand events, press days, studio hire locations, and meetings with sponsors or managers is fully claimable. This includes train tickets, flights, hotel accommodation and a mileage allowance of 45p per mile for the first 10,000 miles if you drive to business destinations. Commuting to a regular fixed place of work is not claimable.

6. 👥 Contractor & freelancer fees

Payments to video editors, thumbnail designers, scriptwriters, social media managers, virtual assistants, photographers and any other freelancers who work on your content are fully deductible as business expenses.

7. 📦 Props, costumes & set design

Items purchased specifically for use in content — props, costumes, decorations, backdrops — are claimable. The key is that they must be primarily for content creation rather than personal use. Clothing claimed must be a costume or uniform, not everyday wear.

8. 🎓 Training & professional development

Online courses, workshops, books, podcasts or memberships that develop skills related to your content creation business are deductible. Photography courses, video editing masterclasses, business and marketing education all qualify.

9. 💼 Professional & accounting fees

Your accountant's fees — including Viewcount's fees — are fully deductible as a business expense. Legal advice, professional memberships and any regulatory fees related to your business are also claimable.

10. 🖥️ Computer & tech equipment

Laptops, desktop computers, tablets, external hard drives, monitors, and keyboards used for your business can be claimed in full in the year of purchase using the Annual Investment Allowance, provided they are used primarily for business purposes.

What records do you need to keep?

HMRC requires you to keep records of all business expenses for at least 5 years after the Self Assessment deadline. This means keeping receipts, bank statements, invoices and any contracts. Cloud accounting software like FreeAgent (included in all Viewcount packages) makes this effortless — simply photograph receipts on your phone.

Common mistakes to avoid

The most common mistakes creators make with expense claims:

  • Claiming personal expenses as business expenses without a genuine business purpose
  • Not keeping receipts or evidence for claims
  • Claiming 100% of mixed-use items (like a phone used personally and professionally)
  • Forgetting to claim smaller recurring expenses like software subscriptions
  • Not claiming the home office allowance when working from home

Want us to review your expense claims?

Book a free call and one of our creator specialists will identify expenses you may be missing.

Get in Touch →
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Business Structure

Sole Trader vs Limited Company: Which is Right for Your Channel?

At what income level does it make sense to incorporate? We break down the exact numbers, tax savings, and key considerations for UK content creators.

📅 April 2025⏱ 8 min read✍️ Viewcount Accounting

Key takeaway: For most creators, a limited company becomes tax-efficient when profits consistently exceed £30,000–£40,000 per year. Below that, the administrative burden often outweighs the savings.

Starting out: the sole trader default

When you first start earning from your content, registering as a sole trader with HMRC is the simplest and most appropriate structure. You register for Self Assessment, complete an annual tax return, and pay Income Tax and National Insurance on your profits. There's minimal admin, no Companies House filings, and no separate business bank account is legally required (though recommended).

As a sole trader, you pay Income Tax at 20% on profits between £12,570 and £50,270, rising to 40% above that threshold. You also pay Class 4 National Insurance at 9% on profits above £12,570. This is straightforward but becomes increasingly expensive as your income grows.

The limited company advantage

A limited company pays Corporation Tax on its profits — currently 19% for profits under £50,000 (25% above £250,000). As a director, you typically pay yourself a small salary (around £12,570 — the Personal Allowance) and take the rest as dividends. Dividends attract a lower tax rate than salary income, creating a meaningful tax saving.

The combination of a low salary (no Income Tax or NI on amounts up to the Personal Allowance) plus dividends (taxed at 8.75% in the basic rate band) versus sole trader Income Tax (20%) and NI (9%) creates a significant efficiency at higher income levels.

Side-by-side comparison

Factor Sole Trader Limited Company
SetupRegister with HMRCRegister with Companies House
Tax rate on profits20–45% Income Tax + NI19–25% Corporation Tax
Personal liabilityUnlimitedLimited to share capital
Admin burdenLow — annual tax returnHigher — annual accounts + confirmation statement
Best for profits ofUnder £30,000/yearOver £35,000/year

When should you make the switch?

There's no single right answer — it depends on your income level, personal circumstances, and how much of your earnings you need to draw out each month. As a general guide, if your creator profits consistently exceed £35,000–£40,000 per year, a limited company is likely to save you money after accounting for the additional accountancy costs.

We run this calculation for every Viewcount client as their income grows, and proactively recommend when the switch makes financial sense. There's no point incorporating early if the admin costs eat into any savings.

Not sure which structure is right for you?

We'll run the numbers for your specific income level and tell you exactly when and whether to incorporate.

Get in Touch →
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International Income

US Brand Deals: How to Handle Withholding Tax as a UK Creator

American brands often withhold 30% tax before paying you. Here's how the UK-US tax treaty can reduce this to zero — and what forms you need to complete.

📅 March 2025⏱ 7 min read✍️ Viewcount Accounting

Key takeaway: UK creators can reduce US withholding tax from 30% to 0% on most payments by submitting a W-8BEN form to the paying US company. Many creators are losing thousands by not doing this.

What is US withholding tax?

When a US company pays a foreign individual (including UK creators) for services, the US tax code requires them to withhold 30% of the payment and remit it to the IRS. This is called withholding tax. If you've ever received a US brand deal payment that seemed lower than agreed, this is likely why.

The US has tax treaties with many countries — including the UK — that reduce or eliminate this withholding tax. Under the UK-US tax treaty, most payments for personal services performed outside the US by UK residents are taxable only in the UK, meaning the US withholding tax rate can be reduced to 0%.

The W-8BEN form: your key to reclaiming withholding tax

The W-8BEN (Certificate of Foreign Status of Beneficial Owner) is an IRS form that tells the US payer you are a foreign individual and eligible for treaty benefits. Submitting this form to the US company before payment reduces the withholding rate from 30% to 0% for most UK creators receiving payments for services.

You'll need to provide your name, address, country of residence, and claim the relevant treaty article. The form is valid for 3 years and should be updated when your circumstances change.

We complete W-8BEN forms for all Viewcount clients who work with US-based brands and platforms, including Google (AdSense), US sponsors, and American-headquartered influencer marketing agencies.

What about AdSense?

Google pays AdSense revenue from Google Ireland for UK creators, which means the standard US withholding tax doesn't apply in the same way. However, if you haven't submitted your tax information in your AdSense account, Google may still withhold up to 24% on US-sourced ad revenue within your earnings.

Ensuring your AdSense tax information is correctly submitted — selecting your UK tax residency and treaty eligibility — ensures you're not overpaying on this portion of your earnings. We check this during onboarding for all YouTube creator clients.

Working with US brands? Let us handle the paperwork.

We complete W-8BEN forms and ensure you never overpay withholding tax on international income.

Get in Touch →
← Previous Article Next Article →
VAT

When Do Content Creators Need to Register for VAT?

The £90,000 VAT threshold catches many creators off guard. Here's what you need to know — and why you might actually want to register early.

📅 February 2025⏱ 5 min read✍️ Viewcount Accounting

Key takeaway: Once your taxable turnover exceeds £90,000 in any rolling 12-month period, you must register for VAT within 30 days. Failure to register on time results in penalties from HMRC.

The £90,000 threshold explained

VAT registration is mandatory once your total taxable turnover (income from your content creator business) exceeds £90,000 in any rolling 12-month period. This isn't a calendar year — it's measured on a rolling basis, meaning you need to check your total income for the past 12 months at the end of every month.

A common mistake is to look only at the tax year. If your income from June one year to May the following year exceeds £90,000, you must register — regardless of whether your income in a single tax year is below the threshold.

What counts as taxable turnover?

For content creators, taxable turnover includes brand deal fees, sponsored content payments, merchandise sales, digital product sales, coaching fees, and most other income from your business. AdSense income from Google (paid by Google Ireland) may be outside the scope of UK VAT, but this depends on the specifics.

Income from outside the UK (international brand deals paid to you directly) is generally included in your taxable turnover for VAT registration purposes, even though you may not charge VAT on those services.

Why you might want to register early

Voluntary VAT registration is possible even below the threshold, and can sometimes be beneficial. If your clients are mostly VAT-registered businesses (rather than consumers), they can reclaim the VAT you charge — meaning VAT-registration doesn't affect your pricing competitiveness with them. In return, you can reclaim VAT on your own business purchases (camera equipment, software, studio costs), effectively getting 20% back on business spending.

Approaching the VAT threshold?

We monitor your income and give you plenty of notice before you need to register — no surprises.

Get in Touch →
← Previous Article Next Article →
Brand Deals

Are Gifted Products Taxable? The Complete Guide for UK Influencers

HMRC's stance on PR gifting is often misunderstood. We explain exactly when gifted products become a taxable benefit — and how to document your arrangements correctly.

📅 January 2025⏱ 6 min read✍️ Viewcount Accounting

Key takeaway: If a brand sends you products in exchange for a post, review or story, those products have a taxable value equal to their market value. Pure unsolicited gifts with no obligation attached are generally not taxable.

The gifted product question every influencer asks

As a content creator, you'll likely receive gifted products from brands — skincare, clothing, tech gadgets, food and drink, fitness equipment. The question of whether these are taxable is one of the most common queries we receive from influencer clients.

The answer depends entirely on the nature of the arrangement between you and the brand.

When gifted products ARE taxable

A product sent to you by a brand is taxable when there is an expectation — whether explicit or implied — that you will create content featuring or promoting that product. This includes:

  • Products sent with a brief or content requirements attached
  • Products from brands you have an ongoing ambassador or partnership agreement with
  • Products sent after you agreed (even informally) to feature them
  • Products where the brand expects a tag, mention or review in exchange

In these cases, HMRC treats the market value of the product as income from your self-employment. If a brand sends you £300 worth of skincare with an expectation of an Instagram post, you must declare £300 as income on your tax return.

When gifted products are NOT taxable

A truly unsolicited gift — where there is no prior arrangement, no expectation of content creation, and no obligation on your part to post — is generally not taxable. However, these situations are increasingly rare. Most brand gifting programmes have some level of expectation built in.

If you receive something completely unsolicited, keep records showing you had no prior contact with the brand about the product. Don't create content about it unless you choose to independently — at which point it may start to look like an arrangement.

How to document gifted product arrangements

Keep records of all gifted products including the brand name, the product received, the approximate market value, and any brief or agreement associated with the gift. This documentation protects you in the event of an HMRC enquiry and helps us report the correct amount on your tax return.

Unsure about your gifted product income?

We help influencers correctly declare gifted product income and ensure they're not overpaying tax.

Get in Touch →
← Previous Article Next Article →
Platforms

TikTok Creator Fund vs Brand Deals: The Tax Difference Explained

TikTok's Creator Fund income is treated differently to brand deal income for tax purposes. Here's what that means for your Self Assessment return.

📅 December 2024⏱ 4 min read✍️ Viewcount Accounting

Key takeaway: Both TikTok Creator Fund payments and brand deal income are taxable as self-employment income in the UK. The key difference is how they're received and recorded — but both must appear on your Self Assessment tax return.

TikTok Creator Fund (Creator Rewards Programme)

TikTok's Creator Rewards Programme (formerly the Creator Fund) pays creators based on video views, watch time, and engagement. Payments are made in USD and converted to GBP when withdrawn. These payments are taxable self-employment income in the UK and must be declared on your Self Assessment return.

The income is typically lower per view than brand deals, but for creators with large organic reach it can be a significant income stream. Keep records of all TikTok payouts including the date, amount received, and the GBP equivalent at the time of receipt.

Brand deals on TikTok

Brand deal income — whether arranged through the TikTok Creator Marketplace or directly with a brand — is also taxable self-employment income. This is typically your highest-value income stream and must be invoiced and declared properly.

If you're VAT-registered, you must charge VAT on brand deal fees to UK-based brands. For international brands outside the UK, different rules may apply depending on the brand's location and VAT status.

TikTok LIVE gifts (diamonds converted to cash) are also taxable income — this is the area where most TikTok creators are caught out, as it can feel like receiving personal gifts from fans rather than business income.

TikTok Shop income

If you earn affiliate commissions or sell your own products through TikTok Shop, this is also taxable income. Commission income is declared as self-employment income. If you're selling physical products through TikTok Shop, you'll need to account for cost of goods and may have different VAT obligations.

Earning from TikTok and need help with your tax?

We're specialist accountants for TikTok creators. Get in touch and we'll sort everything.

Get in Touch →
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Legal

Privacy Policy

Last updated: 14 May 2025

Viewcount Accounting Ltd is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store and protect your information when you use our website or engage our services.

1. Who We Are

Viewcount Accounting ("Viewcount", "we", "us", "our") is a brand name of Calculayte Ltd, a specialist accounting firm registered in England and Wales as a limited company under number: 09873299. Our registered office is at 59 Providence Street, Blackburn, Lancashire, BB1 5PT.

We are the data controller for the personal information we collect about you.

Email: hello@viewcount.co.uk

Telephone: 01254 449229

We are registered with the Information Commissioner's Office (ICO) and are fully compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of personal data:

📋 Identity Data

First name, last name, username or similar identifier

📬 Contact Data

Email address, telephone number, postal address

💰 Financial Data

Income levels, platform earnings, tax records where required to provide our services

💻 Technical Data

IP address, browser type, pages visited, time on site (via analytics)

📨 Communications Data

Messages you send us via our contact form, email or phone

📣 Marketing Data

Your preferences in receiving marketing from us and your communication preferences

3. How We Collect Your Data

We collect data through the following means:

  • When you complete our enquiry or contact form on our website
  • When you subscribe to our newsletter or blog updates
  • When you correspond with us by email or telephone
  • When you become a client and we onboard you onto our services
  • When you interact with our website (technical data collected automatically)
  • From third parties such as HMRC, Companies House, or referral partners where lawfully permitted

4. How We Use Your Data

We use your personal data for the following purposes:

  • To provide accounting, tax and financial services to you as a client
  • To respond to enquiries submitted through our contact form
  • To communicate with HMRC, Companies House and other regulatory bodies on your behalf
  • To send you our newsletter and tax updates (only where you have consented)
  • To improve and develop our website and services
  • To comply with our legal and regulatory obligations as a regulated accountancy firm
  • To detect and prevent fraud or other criminal activity

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

  • Contract: Processing is necessary to perform our accounting services contract with you
  • Legal obligation: We must retain certain records to comply with HMRC, ACCA and other regulatory requirements
  • Legitimate interests: To operate and improve our business, respond to enquiries, and prevent fraud
  • Consent: For marketing communications and newsletter subscriptions, where you have given explicit consent

6. Data Sharing

We do not sell your personal data. We may share your data with the following third parties where necessary:

  • HMRC — as your authorised tax agent, to file returns and correspond on your behalf
  • Companies House — for limited company clients, to fulfil statutory filing obligations
  • Cloud accounting software providers (e.g. FreeAgent, Xero) — to manage your bookkeeping
  • Formspree — our form submission processor, which forwards enquiry data to our inbox
  • Professional advisors — lawyers, auditors, or insurers where required
  • IT and security providers — who support our operations under strict confidentiality agreements

All third parties are required to process your data securely and only for the specified purpose.

7. Data Retention

We retain personal data only for as long as is necessary for the purposes it was collected, or as required by law:

  • Client accounting records: 7 years from the end of the relevant tax year (HMRC requirement)
  • Enquiry and contact form data: 12 months from initial contact if no engagement follows
  • Newsletter subscribers: Until you unsubscribe or withdraw consent
  • Website analytics data: 26 months (anonymised)

8. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

✓ Right of Access

Request a copy of the personal data we hold about you

✓ Right to Rectification

Request correction of inaccurate or incomplete data

✓ Right to Erasure

Request deletion of your data where there is no lawful reason to retain it

✓ Right to Object

Object to processing based on legitimate interests or for direct marketing

✓ Right to Portability

Receive your data in a structured, machine-readable format

✓ Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at hello@viewcount.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies

Our website may use essential cookies to ensure it functions correctly. We do not currently use advertising or tracking cookies. If this changes, we will update this policy and seek your consent where required.

10. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted communications, secure cloud storage, and restricted staff access to client data.

11. International Transfers

We primarily process your data within the UK and EEA. Where any third-party services involve transfers outside these areas (for example, cloud software with US-based servers), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

Viewcount Accounting Ltd

✉ hello@viewcount.co.uk
📞 01254 449229
🌐 Registered in England & Wales
🏛 Regulated by the ACCA
🔐 ICO Registered

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Legal

Terms of Service

Last updated: 14 May 2025

Please read these Terms of Service carefully before using the Viewcount Accounting website or engaging our services. By accessing our website or becoming a client, you agree to be bound by these terms.

1. About Us

Viewcount Accounting Ltd is a specialist accounting firm registered in England and Wales, regulated by the Association of Chartered Certified Accountants (ACCA). Our services are provided to content creators and social media influencers based in the United Kingdom.

2. Use of Our Website

By using our website you agree to:

  • Use the website only for lawful purposes and in a way that does not infringe others' rights
  • Not attempt to gain unauthorised access to any part of our website or systems
  • Not use the website to transmit unsolicited commercial communications
  • Not misrepresent your identity or affiliation when contacting us

The content on our website is provided for general information purposes only. It does not constitute professional accounting, tax or legal advice. You should always seek specific professional advice for your individual circumstances.

3. Our Services

Our accounting and tax services are provided under a separate client engagement letter which forms a binding contract between you and Viewcount Accounting Ltd. The specific scope, fees, and terms of our services will be set out in that engagement letter.

We reserve the right to refuse or discontinue services at our discretion, including where a conflict of interest arises or where we are unable to verify your identity or the accuracy of information provided.

4. Fees and Payment

Our fees are agreed in advance and set out in your client engagement letter. Fees are payable monthly by direct debit unless otherwise agreed. We reserve the right to suspend services where fees remain unpaid after 14 days from the due date.

All fees are exclusive of VAT where applicable. VAT will be charged at the prevailing rate where required.

5. Client Responsibilities

To enable us to provide our services effectively, you agree to:

  • Provide accurate, complete and timely information when requested
  • Notify us promptly of any changes to your income, business structure or personal circumstances
  • Retain records of your income and expenses as required by HMRC
  • Review and approve documents before submission to HMRC or Companies House
  • Meet agreed deadlines for providing information to ensure timely filing

We cannot be held responsible for penalties, interest charges, or other consequences arising from your failure to provide accurate or timely information.

6. Limitation of Liability

Our liability to you is limited to the fees paid by you for the specific service giving rise to the claim, in the 12 months preceding the claim. We do not accept liability for indirect or consequential losses, loss of profit, or loss of opportunity.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

We hold professional indemnity insurance as required by the ACCA.

7. Intellectual Property

All content on this website, including text, graphics, logos, and design, is the property of Viewcount Accounting Ltd and is protected by copyright. You may not reproduce, distribute, or use our content without our prior written consent.

8. Confidentiality

We treat all client information as strictly confidential. We will not disclose your information to any third party without your consent, except where required by law, regulatory bodies (including HMRC and the ACCA), or as set out in our Privacy Policy.

9. Termination

Either party may terminate the engagement by giving 30 days' written notice. Upon termination, all outstanding fees become immediately due. We will provide reasonable assistance to transition your affairs to a new advisor.

10. Governing Law

These terms are governed by the laws of England and Wales. Any disputes arising will be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Changes to These Terms

We reserve the right to update these Terms of Service at any time. Changes will be posted on this page with an updated effective date. Continued use of our website or services after changes are posted constitutes your acceptance of the updated terms.

12. Contact

Viewcount Accounting Ltd

✉ hello@viewcount.co.uk
📞 01254 449229
🌐 Registered in England & Wales
🏛 Regulated by the ACCA
🔐 ICO Registered

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