Privacy Policy

1. Who We Are

Viewcount Accounting is a trading name of Calculayte Ltd, a company registered in England and Wales (company number 09873299). Registered office: 59 Providence Street, Blackburn, Lancashire, BB1 5PT. In this policy, "Viewcount", "we", "us" and "our" mean Calculayte Ltd trading as Viewcount Accounting.

We are the data controller for the personal information we collect about you.

Email: hello@viewcount.co.uk

Telephone: 01254 449229

We are registered with the Information Commissioner's Office (ICO) and are fully compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of personal data:

3. How We Collect Your Data

We collect data through the following means:

• When you complete our enquiry or contact form on our website
• When you subscribe to our newsletter or blog updates
• When you correspond with us by email or telephone
• When you become a client and we onboard you onto our services
• When you interact with our website (technical data collected automatically)
• From third parties such as HMRC, Companies House, or referral partners where lawfully permitted

4. How We Use Your Data

We use your personal data for the following purposes:

• To provide accounting, tax and financial services to you as a client
• To respond to enquiries submitted through our contact form
• To communicate with HMRC, Companies House and other regulatory bodies on your behalf
• To send you our newsletter and tax updates (only where you have consented)
• To improve and develop our website and services
• To comply with our legal and regulatory obligations as a regulated accountancy firm
• To detect and prevent fraud or other criminal activity

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

• Contract: Processing is necessary to perform our accounting services contract with you
• Legal obligation: We must retain certain records to comply with HMRC, ACCA and other regulatory requirements
• Legitimate interests: To operate and improve our business, respond to enquiries, and prevent fraud
• Consent: For marketing communications and newsletter subscriptions, where you have given explicit consent

6. Data Sharing

We do not sell your personal data. We may share your data with the following third parties where necessary:

• HMRC — as your authorised tax agent, to file returns and correspond on your behalf
• Companies House — for limited company clients, to fulfil statutory filing obligations
• Cloud accounting software providers (e.g. FreeAgent, Xero) — to manage your bookkeeping
• Formspree — our form submission processor, which receives what you type into our contact and newsletter forms and forwards it to our inbox
• Google reCAPTCHA — protects our forms from spam and abuse; it may collect device and browser information, under Google's Privacy Policy and Terms
• Netlify — hosts this website and processes technical data such as IP addresses in server logs
• Google Analytics (Google) — receives data about how you use our website, but only if you accept optional cookies
• Meta Platforms and TikTok — receive data from their advertising pixels, but only if you accept optional cookies
• Professional advisors — lawyers, auditors, or insurers where required
• IT and security providers — who support our operations under strict confidentiality agreements

All third parties are required to process your data securely and only for the specified purpose.

7. Data Retention

We retain personal data only for as long as is necessary for the purposes it was collected, or as required by law:

• Client accounting records: 7 years from the end of the relevant tax year (HMRC requirement)
• Enquiry and contact form data: 12 months from initial contact if no engagement follows
• Newsletter subscribers: Until you unsubscribe or withdraw consent
• Cookie preference: stored in your browser until you clear it or change your choice

8. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at hello@viewcount.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies and Similar Technologies

We only set optional cookies with your consent. When you first visit, you can choose Accept or Reject. Optional scripts do not load until you accept, and you can change your choice at any time using "Cookie settings" in the footer of any page.

Optional (only if you accept):

• Google Analytics 4 (Google): measures how visitors use our website, such as which pages are viewed and how visitors arrive, so we can improve it. It sets cookies beginning "_ga" and IP addresses are anonymised.
• Meta Pixel (Meta Platforms): measures the effectiveness of our advertising on Facebook and Instagram and records actions such as submitting our contact form.
• TikTok Pixel (TikTok): measures the effectiveness of our advertising on TikTok and records actions such as submitting our contact form.

Essential (no consent needed):

• Your cookie choice, stored in your browser's local storage so we do not ask you on every visit.
• Google reCAPTCHA, loaded only on pages with a form, to protect the form from spam. Google may set cookies or read device information when it runs; see the Google Privacy Policy and Terms.

10. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted communications, secure cloud storage, and restricted staff access to client data.

11. International Transfers

We primarily process your data within the UK and EEA. Some of the providers named above, such as Formspree, Google (including Google Analytics), Netlify, Meta and TikTok, may process data outside the UK, including in the United States. Where this happens, the transfer relies on the safeguards those providers offer, such as the UK-US data bridge or standard contractual clauses.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us: