Growth Partner is Viewcount Accounting's forward-looking service for UK creators. It sits on top of the Essentials or Creator package and uses your live accounting numbers to review income, costs and cash with you regularly, and to model the tax and cash effect of big decisions, such as hiring, buying kit, registering for VAT or incorporating, before you commit.
Reviewed by Yasser Mahmood, ACCA and Zakir Gire, FCCA, ACCA-registered accountants at Viewcount Accounting. Last reviewed: . About us
What is the Growth Partner service?
Most creators only see their numbers once a year, when the tax return is due. By then the decisions that mattered have already been made: whether to hire an editor, buy new kit, register for VAT or set up a company.
Growth Partner changes that. We set up your finances so they are easy to follow, review them with you regularly and give tax-aware guidance before you make a big move, not after.
What's included
Accounts, banking and bookkeeping organised so you can follow them
Income, costs and cash reviewed with you on a rhythm we agree
Hiring, big purchases, VAT registration and business structure
Planning around brand deals, seasonality and platform changes
A clear view of what to hold back for tax, so bills are never a shock
An FCCA accountant who knows your business
Who it's for
- Creators whose income has grown quickly and now feels hard to keep track of.
- Creators about to hire an editor, manager or assistant.
- Creators approaching the VAT or Making Tax Digital thresholds.
- Creators weighing up a limited company or a big investment in kit or a studio.
How it works
- Kick-off. We look at where your money comes from, where it goes and what you want to achieve over the next year.
- Set-up. We tidy up your accounting, banking and bookkeeping so your numbers are live and reliable.
- Regular reviews. We go through your income, costs and cash with you and flag anything coming up.
- Decision support. Before a big move, we model the tax and cash impact so you decide with the facts.
Decisions we help creators make
Growth Partner is for the moments when a decision has a tax or cash effect you cannot easily see for yourself. These are the ones we are asked about most.
| Decision | What we model |
|---|---|
| Hiring an editor or assistant | The cost of a freelancer versus an employee, employer National Insurance, pension duties and the effect on profit. See payroll. |
| Buying kit or building a studio | Whether and when to buy, how the cost is claimed for tax and the effect on cash. |
| Registering for VAT | When you will cross £90,000, whether to register early or voluntarily and the effect on prices and margin. See VAT. |
| Setting up a limited company | Take-home pay as a sole trader versus a company at current rates, plus pensions and liability. See limited company accounts. |
| Taking on a large overseas brand deal | Cash timing, withholding tax and VAT on the contract. See international tax. |
| Setting tax aside | How much to hold back from each payout so bills are never a shock. |
What a Growth Partner review looks like
Each review starts from your live numbers rather than last year's figures. We look at income by platform, costs, profit so far, cash and the tax you are building up, then flag what is coming: a threshold, a payment on account, a deadline. You leave with decisions and dates, not a report to file. We agree how often we meet based on how busy your business is, and you can come to us before any big decision.
Growth Partner compared with standard accounting
| Standard accounting | Growth Partner | |
|---|---|---|
| Focus | Recording what has happened and filing returns. | Planning what happens next. |
| Timing | Usually once a year, after the year end. | Through the year, and before big decisions. |
| Numbers used | Last year's records. | Live data from your accounting software. |
| Tax advice | When the return is prepared. | Before you commit to a decision. |
| Best for | Compliance and deadlines. | Growing creators with decisions ahead. |
What we need from you
- Access to your accounting software and bank feeds, which come with the Essentials or Creator package Growth Partner sits on top of.
- Your platform payout reports and brand deal invoices.
- A short list of what you are planning over the next 12 months, such as hires, kit, brand deals or a move to a company.
- Time for the reviews we agree with you.
Read more in our guides to Making Tax Digital, VAT registration and sole trader vs limited company, then see how the packages fit together on our pricing page.